GONE FISHING
Cabela’s, a retailer of hunting, fishing, camping, and outdoor gear, approached G+B to build out their shoe and apparel department’s merchandising system.
Starting with the Burnside fixture line, we designed, engineered, and built this custom program to suit their needs.
We provided custom powder coating, added wood shelves, and incorporated custom bases to make the system fit their visual strategy. Cabela’s also incorporated our stock Burnside fixtures, in a custom finish, to merchandise apparel.
