RUGGED HERITAGE, SMARTLY STAGED
Timberland needed their Crabtree Valley Mall store in Raleigh to feel every bit as iconic as the boots on the shelves, but a short-term lease made a fully custom buildout hard to justify. So Grand + Benedicts outfitted the space with the black Burnside collection as a semi-permanent solution, saving Timberland both time and money without cutting a single corner on style. Beautiful branded graphics gave the store that custom, high-end look, while magnetic vinyl let us customize the Burnside cashwrap to match Timberland’s “Iconic Since 1973” identity. The best part? Sales performed just as strongly as a fully custom store, proving that smart fixtures and great merchandising can go the distance.
